IoA Sliver Lecture - Chris Bangle

Chris Bangle would like to re-open in his talk the
discussion of Design and Humanism with observations
and commentary from his experiences
on the forces involved in the creative process and
how there may be a chance to return value to the
“Human-in-the-loop” – if, that is, we designers are
willing to re-think our role.
Chris Bangle is best known for his tenure as Chief
of Design for the BMW group, where he was
responsible for bringing the designs and engineering
of the BMW, Mini Cooper, and Rolls Royce into
the twenty-first century.
After pushing car design language to its limits for
28 years, Chris Bangle announced his departure
in 2009 from the auto industry. Since then, he has
been pursuing his own design-related endeavors
from his studio in Italy working with global
clients such as Samsung, Hennessy and Adidas.